With more than 28 years of experience in public accounting, Rory has spent his career helping individuals, families, and business owners navigate complex tax and financial decisions with confidence. His experience spans tax planning, business advisory services, accounting, and compliance for a wide variety of industries and organizations.
Rory founded KING CPA Tax & Advisory after seeing a growing need for responsive, relationship-focused service. While larger firms often struggle to provide personalized attention, Rory believes every client deserves direct access to an experienced CPA who understands their goals and genuinely cares about their success.
He is a licensed Certified Public Accountant and has worked with businesses ranging from small startups to established companies throughout his career.
Outside of the office, Rory is a husband, father of five, active member of his church community, and serves on a local board. He enjoys spending time with family, working out and supporting local businesses. These experiences shape his belief that accounting is ultimately about people and not just numbers.
At KING CPA Tax & Advisory, we believe clients deserve more than tax preparation and compliance services. They deserve a trusted advisor who is available, responsive, and invested in their success.
Many individuals and business owners come to us after experiencing delayed responses, unanswered questions, or feeling like just another file in a larger firm’s system. We built our practice differently.
Our goal is simple: provide proactive guidance, practical solutions, and year-round support that helps clients make informed financial decisions and keep more of what they earn. Whether you’re growing a business, managing a family budget, planning for retirement, or navigating a complex tax situation, we’re here to help you move forward with confidence.
KING CPA Tax & Advisory exists to help individuals and business owners gain clarity, reduce stress, and make smarter financial decisions.
We believe accounting should be personal. Behind every tax return, financial statement, and business decision is a person working hard to provide for their family, build a company, or achieve a goal.
That’s why we focus on more than compliance. We help clients:
Our mission is to provide experienced guidance, genuine relationships, and responsive service that helps our clients succeed.
Posted on Google Gail MTrustindex verifies that the original source of the review is Google. Rory King was recommended to us by a friend when we were fairly new to Columbia SC. We have been using him ever since which is going on about 6 years. Rory is kind, caring and considerate of his clients. He is always accessible and will answer any question busy or not! You will find that Rory is extremely easy to work with and we will keep using him as our CPA as long as he will have us! We highly recommend Rory King CPA !!Posted on Google Derek KTrustindex verifies that the original source of the review is Google. Rory has been doing my taxes for years. He is extremely friendly, patient, and above all else very professional in his approach. I would recommend anyone who needs A+ service to give King CPA Tax & Advisory a call.Posted on Google SethTrustindex verifies that the original source of the review is Google. My favorite tax guy. So easy to work with.Posted on Google Keith BTrustindex verifies that the original source of the review is Google. This is a full service tax professional. I have used them for personal and business tax filing. Mr. King clearly explained the complicated tax laws pertinent to my situation. I will use them for all of my tax needs.Posted on Google Ivy RTrustindex verifies that the original source of the review is Google. As a small business owner, finding the right CPA was important to me. Rory has been incredibly helpful, knowledgeable, and responsive from day one. He took the time to understand my business, answer my questions, and provide guidance that has made managing my finances much easier. I look forward to continuing to work with him as my business grows.
At KING CPA Tax & Advisory, we believe that accounting is about more than just numbers, it’s about understanding your goals, challenges, and vision for the future. With a commitment to personalized service, we provide tailored accounting, tax, and advisory solutions that help individuals and businesses thrive in an ever-changing financial landscape.
We offer more than just routine bookkeeping or tax filings. We take a proactive approach, working closely with our clients to identify opportunities for tax savings, optimize financial strategies, and create long-term growth. Whether you’re navigating complex business decisions, planning for retirement, or managing a growing business, we are here to provide the expertise and guidance you need to succeed.
We take pride in building lasting relationships based on the four cornerstones of our business; trust, service, efficiency and communication. At KING CPA Tax & Advisory, your legacy is our priority.
The hardest thing in the world to understand is income taxes.
—Albert Einstein
We partner with you, to provide the additional expertise and analysis to make good, data-driven decisions.
Is your current accountant helping you with more than just tax preparation and financial reporting? Are they actively working to reduce your tax liabilities, optimize your business structure, and provide strategic advice for long-term growth? Is your accountant working with you or your financial advisor to preserve your retirement income, protecting your wealth and creating a lasting legacy for your loved ones?
Financial clarity and trusted guidance for life’s next chapter.
Have Questions? We have created a FAQ page. If your question is not answered there, contact us today!